Select an advertiser
Choose an account from the sidebar to view campaign analysis and recommendations.
| Advertiser ↕ | Campaign ↕ | Daily Budget ↕ | % Used L7D ↕ | CPC ↕ | Ads ↕ | Targeting ↕ | Neg KW ↕ | Pos KW ↕ | Platforms | Categories ↕ | Geo | Budget Pacing ↕ | History |
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This is a portfolio demo using fully fabricated data. All advertiser names, campaign metrics, and recommendations are fictional and for illustration purposes only.
The CVR Optimizer is a tool I built to automate daily campaign performance analysis for a marketplace's Platinum advertisers, generating actionable recommendations for the Customer Success team. It is a working prototype built and maintained by Waldo Vanderhaeghen (Product Management).
This public version uses two fictional advertisers (TechRebuild GmbH and Gartenparadies Online GmbH) with generated data to demonstrate the dashboard's capabilities.
"The quality floor went up because nothing gets skipped — not because the ceiling got higher."
| Date | Field | Old Value | New Value | By |
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